Content Kitchen
Burger King Singapore | MullenLowe Singapore
2019
In the US, Burger King is practically royalty. But in Singapore, the King is adrift in a sea of bland tactical promotions and seasonal menus, overshadowed by usurpers armed with blockbuster budgets — let’s just say our grills could be fanned much, much bigger.
With a little social listening and a self-concocted, always-on, social-first approach, a ragtag bunch of grill-crazy misfits kept up with the hottest happenings in the land and dished out buzz-worthy punches.
Awards
Marketing Excellence Awards | Gold (Excellence in Data Driven Marketing)
Marketing Excellence Awards | Gold (Excellence in Consumer Insight/Market Research)
SERVED HOT
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SERVED HOT -
Alexander Wang’s latest drop included a suspiciously familiar clutch. So we went out to make sure people knew who the OG was.
When a brawl broke out outside A&W, we brokered peace within 24h and even threw in a 2-for-$4 promo to help all parties break bread.
With CNY around the corner, we bestowed upon Singaporeans a series of fiery, flame-grilled clapbacks to the usual pesky questions faced.
We wrapped up the year, beating you-know-who for their Year in Review to drop our own take on the strangest orders made across our outlets islandwide that were worth celebrating.