The DM. A letter from your future self.
The film
The Facebook reverse poem. Read it front to back to front again!
From Your Future Self: Navy Women’s Recruitment
Republic of Singapore Navy | MullenLowe Singapore
2020
Because Girls Get It Done!
With the impression that it’s a boys club out at sea, how do we get young Gen Z women to join the Navy? By sending them a letter from their future selves that show them their what-ifs/possibilities with the Navy.
And not just the girls, we got everyone chatting—from the kids on TikTok (!!!) to the nostalgic, more-experienced-with-life folks on Reddit.