Pocket Stories
POSB | TSLA
2021
There’s a moral to every fairy tale. But never has it been about financial literacy.
So, as a bank that has always prepared the young for tomorrow, POSB decided it’s time to rewrite these tales on Instagram Stories with a financial twist.
One of the key creative challenges was to find matching tales to the financial literacy values we want to instill in kids: sharing, spending, and saving.
We had to make our content snackable, immersive, and entertaining to fit our social platform. To do that, we explored iconic excerpts from the stories and found interesting ways to integrate IGS interactive mechanics into our stories.
We adopted simple and snappy language that’s age-appropriate, while also meeting the natural duration of IGS.
Associate Creative Director: Marvin Liang
Copywriter: Samantha Young
Junior Art Director: Chesa Tan
Illustrator: 8EYEDSPUD
Motion: Veron Lim, Naomi Sumarno, Fahmi Zailani & Vanessa Ong